AI and Creative Output Notice

1. AI is involved

Octane uses artificial intelligence to generate, edit, classify, summarize, score, and recommend advertising content. Some features combine model output with rules, public advertising data, customer inputs, and human-designed taxonomies. Output can be convincing while still being incorrect, incomplete, biased, or legally unusable.

2. No performance prediction

Cortex scores, labels, confidence levels, market proof, longevity signals, rankings, benchmarks, and strategic recommendations are directional estimates. They are not verified measures of sales, conversions, spend, profitability, platform delivery, consumer response, or future campaign performance. Public ad duration and reach can reflect many factors unrelated to creative quality.

3. Required review before publication

Before publishing or relying on Output, a qualified person should review:

• ·Facts and claims: prices, product functions, comparisons, statistics, guarantees, safety, health, earnings, environmental, and other objective claims must be accurate and supported by appropriate evidence.
• ·Rights: copyright, trademarks, music, stock media, trade dress, patents, confidential information, and rights in source material.
• ·People: consent for names, faces, voices, testimonials, endorsements, digital replicas, and publicity or likeness rights.
• ·Disclosures: sponsorship, material connections, typical results, offer conditions, AI generation, synthetic media, and platform-specific labels.
• ·Audience and placement: age, location, protected classes, regulated products, political or public-interest content, and the rules of each advertising platform.
• ·Brand safety: tone, bias, cultural context, accessibility, and foreseeable misuse.

4. Ownership and similarity

AI systems may produce similar output for different users and may reproduce common phrases, visual conventions, or elements resembling existing material. Octane does not conduct trademark, copyright, patent, clearance, or freedom-to-operate searches. Output may not qualify for copyright protection in every country, especially without meaningful human creative contribution.

5. Third-party inspiration

Competitor ads and public creative are reference material, not templates you are licensed to copy. Separate unprotectable ideas, strategies, formats, and facts from protected expression. Do not reuse distinctive copy, imagery, layouts, characters, music, logos, or trade dress without permission or a valid legal basis.

6. Synthetic media and AI disclosure

Clearly and prominently label AI-generated or manipulated content where law, platform rules, or context requires it. Do not remove machine-readable provenance or watermarking supplied by an AI provider.

European Union transparency rules

Article 50(4) of the EU AI Act applies to defined categories, not every AI-assisted ad. If you deploy content in scope, make the disclosure clear and distinguishable no later than a natural person first sees it. In particular, review realistic AI-generated or manipulated image, audio, or video that could falsely appear authentic, and AI-generated or manipulated text published to inform the public on matters of public interest when it has not undergone human review or editorial control with editorial responsibility assumed by a person or organisation.

The European Commission's AI label icons are optional. They can support a visible disclosure, but using an icon alone does not establish compliance. For creative, artistic, satirical, fictional, or similar content, disclosure may be provided in a way that does not unreasonably interfere with enjoyment of the work. You remain responsible for deciding whether your content is in scope and for meeting the requirements that apply to its publication and audience. See the European Commission guidance on labelling AI-generated content.

7. Compliance tools have limits

Keyword screens, AI compliance checks, warnings, and suggested edits reduce risk but can miss issues and can produce false positives. A "clear" result is not legal approval. High-risk or regulated campaigns should be reviewed by counsel and subject-matter experts in every target jurisdiction.

8. Practical approval checklist

Before an ad goes live, confirm that:

• ·Every material claim is true, current, and substantiated.
• ·Every person, brand asset, and protected work is authorized.
• ·Required offer, endorsement, results, and AI disclosures are close to the relevant claim and easy to notice.
• ·The ad complies with applicable law and each platform's current policy.
• ·A human has approved the final asset in context, including landing page and targeting.